Seven refuses to pay full price for cricket rights

Australia World

Seven West Media has refused to pay full price for its broadcast rights with Cricket Australia (CA), making a partial payment that is certain to stretch a relationship that is already incredibly strained.

Foxtel is yet to reveal its cards publicly but is also believed to be adopting a similar approach to Seven in its pursuit of a discount from CA.

Seven and CA remain at loggerheads on the eve of the 2020-21 season, with the disgruntled free-to-air broadcaster threatening to walk away from its $450 million commitment to the sport.

The media giant last week issued CA a legal letter, declaring the governing body had breached its contract.

CA is yet to formally respond to that dispute, which if further escalated could potentially result in Seven terminating its deal.

The broadcaster, which used a range of arguments while pushing for its annual rights fee to be reduced, has now grown tired of CA’s refusal to enter negotiations and opted to apply its own discount.

Seven, which was due to pay $25 million to CA on Tuesday, has confirmed a smaller total has been transferred.

Seven and Fox Sports share the rights to the home cricket season.Seven and Fox Sports share the rights to the home cricket season.
Seven refused to reveal the exact figure transferred to CA.(AP: Trevor Collens)

“Seven has paid the first instalment reflecting our assessment of fair value,” Seven chief executive James Warburton said in a statement.

Seven is unlikely to make future payments, which indicates a legal stoush is looming unless the feuding parties reconcile their significant differences soon.

Cricket Australia ‘committed to delivering compelling summer schedule’

CA’s interim chief executive Nick Hockley is desperate to avoid a hammer blow to his organisation’s revenue.

He has the backing of a board that has repeatedly declared it will not offer any form of discount on the six-year broadcast deal, which totalled $1.2 billion and was signed in 2018.

Hockley released a statement highlighting the upside of what he termed a “massive summer of cricket”.

“The Australian men’s team … will go head-to-head with India … one of the great sporting rivalries and this summer’s series across all formats is already generating enormous interest,” he said.

“Our Aussie women were recently voted Australia’s most popular sporting team, male or female. We can’t wait to launch the summer with their six-match series against great rivals, New Zealand, in a little over a week’s time.”

Hockley said that the WBBL and BBL would also prove ratings winners with the body “more confident than ever” about staging a successful BBL, which he said was the most watched sporting league in Australia on a per-match basis.

“We are confident of delivering a compelling summer schedule that will meet our commitments to our broadcast partners and the high expectations of our fans,” he said.

Hockley added that “scheduling during a pandemic is challenging” but that “countless people are working together to ensure this summer is a huge success”.

Seven and Foxtel both remain frustrated at CA’s inability to deliver a final schedule for 2020-21.

CA is waiting on state-government clearances before releasing its updated fixtures list.

The governing body has repeatedly insisted it will, unlike the AFL and NRL, deliver a full season of content as promised.

“We will hold up our end of the bargain. I am sure Channel Seven and Foxtel will as well,” CA chairman Earl Eddings said earlier this year.

India captain Virat Kohli and Australia captain Tim Paine shake hands at the SCG after the Test series between their teams.India captain Virat Kohli and Australia captain Tim Paine shake hands at the SCG after the Test series between their teams.
Australia is set to play India in four Tests this summer.(AP: Rick Rycroft)

Seven has guaranteed it will broadcast cricket while the dispute rumbles on, starting with the season-opening women’s trans-Tasman Twenty20 on September 26.

“We’ll keep putting on a good show and it’ll be great for lots and lots and lots of Australians to watch it,” national men’s coach Justin Langer said.

Warburton refused to reveal the exact figure transferred to CA but noted Seven picked the number after consulting a third party.

“Putting aside the questions of breach, in accordance with the contract Seven has invoked the right to appoint an independent expert,” he said.

“To determine the fair value of the media rights against the expected schedule for the season, compared to the originally published schedule.”


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