L’Oreal Middle East partners with Accenture to drive personal experience

Middle East USA World

Nov. 17, 2021

L’Oreal Middle East is partnering with Accenture to tap data and other advanced technology to reimagine the consumer experience and provide a more personalized experience.

Accenture Interactive will leverage its expertise in data-driven marketing transformation to provide L’Oréal Middle East a more precise and connected approach to increase consumer engagement in the region, according to a press release. The additional level of data will also enable L’Oréal Middle East to streamline its consumer engagement approach with more relevant product messaging, recommendations and rewards across its beauty products online.

“As a digital-first company, we are focused on using technology to innovate and deliver beauty experiences tailored for our consumers,” Mehdi Moutaoukil, L’Oréal Middle East chief marketing officer, said in the release. “Accenture Interactive boasts deep competencies to help brands drive growth by experience reimagination. We are confident that this collaboration will help us to unlock new possibilities in beauty — from skin diagnostics and virtual try-ons to personalized or bespoke products.”