google nears a long tipped limit on tracking cookies hamstringing rivals

Google Nears a Long-Tipped Limit on Tracking ‘Cookies,’ Hamstringing Rivals

Business

Google is set to launch new tools to limit the use of tracking cookies, a move that could strengthen the search giant’s advertising dominance and deal a blow to other digital-marketing companies, according to people familiar with the matter.

After years of internal debate, Google could as soon as this week roll out a dashboard-like function in its Chrome browser that will give internet users more information about what cookies are tracking them and offer options to fend them off, the people said.

…#business

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