On the heels of a successful appearance at the Arabian Travel Market in Dubai, which saw BWH execute signings of brand-new management deals in Saudi Arabia, BWH will soon bring eight new hotels and one new branded residence in the region into its portfolio of brands, with other development prospects in the works.
BWH is demonstrating its commitment to growth in the Middle East with these new signings and associated management agreements. The new additions will feature its “core” brands as well as several boutique and extended stay brands. The new hotel signings include the 150-room Best Western at Taysir Hotel Makkah and the 150-key Best Western Plus at Taysir Hotel Makkah.
There is also the BW Signature CollectionJeddah, the Best Western Makarim Palace Rabigh, Shades, Aiden by Best Western, the Executive Residency by Best Western, Al Shafa Hotel Jeddah, Best Western Kindah Hotel Makkah and the 560-room Best Western Plus Madinah Hotel.
The Executive Residency by Best Western, Al Shafa Hotel Jeddah, the Best Western Kindah Hotel Makkah, and the Best Western Plus Madinah Hotel reflect significant milestones for the brand as they will be directly managed by BWH.
Image Courtesy of BWH Hotels
“As tourism continues to gain momentum in this region, our team is taking notice,” said Wytze Van den Berg, Vice President of International Operations EMEA at BWH.
“It is important for us to grow all aspects of the brand across chain scales, from value-driven offerings and boutique options to WorldHotels’ upper upscale selections. These announcements are also exciting as BWH Hotels is pleased to be directly managing three of these properties, a first of many to come for the brand in the Kingdom of Saudi Arabia. It is an exciting time of growth in the region, and we are positioning our brand as an important driver in its hospitality expansion.”
BWH Hotels is a global hospitality enterprise comprised of three hotel companies, including WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide.
