Boomerang Rebrands as Cartoonito Across the Nordics, Turkey, Middle East and North Africa

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Warner Bros Discovery has just announced the September 4 rebrand of Boomerang as Cartoonito, a pay-TV channel, across Sweden; Denmark; Norway; Turkey; the Middle East; and North Africa.

Cartoonito offers programming for children aged 2 to 6, reimagining some of Warner Bros. Discovery’s franchises as preschool-appropriate spinoffs like Batwheels and Bugs Bunny Builders. According to Warner Bros Discovery, the channel seeks to encourage inter-generational viewing with well-known characters to champion creativity, teamwork, and inclusion, and aims to celebrate every child by spotlighting their unique selves and encouraging them to interact with others with empathy, respect, and fairness.

The launch of Cartoonito will add new shows like Batwheels, Bugs Bunny Builders and Interstellar Ella to existing Boomerang favorites such as Tom & Jerry, Mr. Bean, Masha and the Bear, and Thomas and Friends: All Engines Go.

“We have lots to celebrate in this 100th year of Warners Bros, including the launch of our preschool offering – Cartoonito across EMEA,” said Vanessa Brookman, Senior Vice President, Kids & Family EMEA, Warner Bros. Discovery.  “We are excited to expand into countries such as Sweden, Denmark, Norway, Turkey, and the Middle East and North Africa – Cartoonito offers a safe space dedicated to fun, engaging and culturally relevant storytelling. Celebrating individuality and originality, Cartoonito is where kids and their families can enjoy trusted characters and friends, stories from leading voices, brand new original series, and a whole lot of laughter.”

Cartoonito’s programming line-up include:

Batwheels – Produced by Warner Bros. Animation, Batwheels marks DC’s first Batman preschool series, offering young viewers a high-speed, vibrant CGI-animated iteration of the Caped Crusader. Little ones and their families will ride along with an amazing team of super-vehicles—Bam (the Batmobile), Bibi (the Batgirl Cycle), Redbird (Robin’s racecar), Buff (the Bat-Truck), and Batwing (the Bat-plane)—as they help Batman, Batgirl, and Robin keep the streets of Gotham City safe. Whether it’s facing down the Legion of Zoom or one of Gotham City’s notorious Super-Villains, the Batwheels will use their incredible gadgets and creative teamwork to save the day.

Bugs Bunny Builders – Produced by Warner Bros. Animation, the new preschool series is a first of its kind in Looney Tunes history, combining the wackiness, humor, and slapstick of the iconic characters with a modern Humancentric Learning curriculum intended to promote children’s fascination with building and design, and help preschoolers cultivate essential skills—including self-expression, problem-solving, collaboration, communication, scientific and mathematical thinking. In the series, Bugs and Lola are managers of the Looney Builders construction crew comprised of Daffy, Porky, Tweety, and more familiar Looney faces. Together, the team helps their fellow citizens of Looneyburg with zany building projects. Whether building a thrilling new racetrack or creating an out-of-this-world ice cream sundae, no job is too big or wild for the Looney Builders when they work as a team and utilize their super-looney tools and souped-up vehicles.

Interstellar Ella – A 3DCG animated show packed with action, comedy and interstellar adventure as Ella and her friends discover amazing things about comets, planets and all the incredible stuff that makes up their home, the Milky Way galaxy. Produced by Belgium’s Fabrique Fantastique and Canada’s Apartment 11.

Lucas the Spider – Based on the viral YouTube hit, the new 3DCG animated show follows the adventures of an endearing young spider as he and his friends try to navigate the big world around them. Produced by Fresh TV in association with WexWorks Media with CAKE handling international distribution.

Mush-Mush & the Mushables – Produced by France’s La Cabane and Belgium’s Thuristar in coproduction with CAKE, Mush-Mush & The Mushables follows the endearing Mushable community as they embark on a journey to put the fun back into fun-gi! As pocket-size guardians of the forest, growing up isn’t always easy, but together each day shines just as bright as the one before. Created by Elfriede de Rooster and directed by Joeri Christiaen.

Thomas & Friends: All Engines Go – From Mattel Television, Thomas & Friends: All Engines Go invites preschoolers all aboard and follows the famous tank engine and his friends on their silliest and most musical adventures yet. Produced in vibrant, 2D-animation in partnership with Corus Entertainment’s Nelvana Studio, the show features a core cast of five young engines: Thomas; his best friend Percy; rival Diesel; the adventurous world traveler Nia; and an all-new electric high-speed rail train, Kana.

Toad & Friends – A CG animated show based on Kenneth Grahame’s “The Wind in the Willows.” The show celebrates the countryside, following the humorous adventures of Toad, Ratty, Mole and Hedge on the riverbank as they learn about moral courage, respect, and the value of friendship. Produced by Hoho Entertainment.

Source: Warner Bros. Discovery

Whitney Whitener's picture

Whitney is a freelance writer focusing on VFX-driven fantasy film & TV as well as preschool animation.